Just design goodness. Chunky or smooth.
Just design goodness. Chunky or smooth.
I was asked to create an evolutionary new brand to better articulate Ashgate Hospicecare's recent name change. Being mindful not to alienate their existing service users, I updated the Ash leaf motif, which was a pre-existing part of the old brand, and added fresh new typography and a bold new secondary colour to bring the organisation to life.
I developed a style guide and rolled the new look and feel out onto everything from stationery to fundraising material, to shop sales material and strategy consultation documents.
"The strategy leaflets arrived today and they look amazing. Thank you for all your hard work on these, they are such a good example of how good our new brand looks."
Esther Preston, Director of Fundraising and Marketing, Ashgate Hospicecare